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Want to create your own luxury chocolate hazelnut spread?
Few culinary pairings capture the imagination like hazelnuts and chocolate. The blend of nutty richness and velvety cocoa has long been cherished across European pâtisseries and homes alike. But if you’re looking to elevate your homemade chocolate hazelnut spread—or develop a gourmet product for market—one essential ingredient can transform the outcome: Turkish hazelnut paste.
Whether you're an artisanal chocolatier, an enthusiastic home cook, or a boutique food entrepreneur, sourcing premium-quality hazelnut paste from Turkey can redefine your spread's flavor profile and texture. This guide explores why Turkish hazelnuts are globally prized, how their paste is made, and why it’s the secret to achieving a truly luxurious, ultra-smooth gianduja-style spread.
Learn how Turkish hazelnut paste brings deeper flavor and smoother texture to chocolate spreads and fillings
A Brief History of Gianduja and Hazelnut-Chocolate Spreads
Originally hailing from Northern Italy in the early 1800s, gianduja (pronounced john-doo-yah) was a result of necessity. Amidst a cocoa shortage during the Napoleonic era, Italian chocolatiers began mixing chocolate with ground hazelnuts to stretch supplies. The resulting paste had a unique, creamy texture and a rich, nut-forward taste that became a gourmet standard.
Today, gianduja has evolved into high-end chocolate bars, truffles, and spreads. Central to the appeal of these products is the quality and origin of the hazelnuts used.
Why Turkish Hazelnuts Are the Global Gold Standard
Turkey is the world’s leading producer of hazelnuts, accounting for over 70% of global supply. But it’s not just about quantity—the quality is exceptional. Turkish hazelnuts, particularly from the Black Sea region, are prized for their:
High oil content, contributing to a rich mouthfeel
Balanced sweetness and earthiness
Fine, smooth texture when ground
Low bitterness compared to other origins
The Ordu, Giresun, and Trabzon provinces are especially known for their premium hazelnut varieties like Tombul and Çakıldak. These nuts yield a silky, deep-flavored paste perfect for dessert applications and chocolate-based confections.
The Science of Smooth: Paste Processing Matters
Creating a spreadable, ultra-smooth gianduja-style chocolate filling requires more than just good hazelnuts. It hinges on the fineness of the paste. Turkish processors excel in producing paste with micron-level consistency, resulting in:
Minimal graininess in the final spread
Homogeneous integration with cocoa and fats
Better emulsification, reducing the need for additives
High-end processors often use stone-grinding or ball-milling methods to achieve a paste that’s both velvety and rich. This precision allows chocolatiers to create products with superior texture, mouthfeel, and shelf stability.
Applications in Artisanal and Commercial Products
Whether you're crafting a small-batch chocolate hazelnut spread in your home kitchen or formulating a high-volume product for retail, Turkish hazelnut paste offers exceptional flexibility and performance. Its rich fat content, smooth consistency, and deep nut flavor make it a versatile base for both sweet and specialty food applications. Here’s how it shines across various culinary contexts:
Gianduja Spreads with Customizable Nut-to-Chocolate Ratios
The classic gianduja formula typically uses a 30:70 or 40:60 ratio of hazelnut paste to chocolate. With Turkish paste, this ratio can be fine-tuned to emphasize either the creamy nut body or the cocoa’s depth. Its smooth, homogenous nature makes it easy to blend with dark, milk, or white chocolate bases, and it integrates beautifully with added flavorings like vanilla, sea salt, or citrus zest. This flexibility is ideal for:
Artisanal chocolate brands looking to stand out with signature blends
Home chefs aiming to develop gourmet spreads for personal or gift use
Vegan or dairy-free versions using cocoa butter instead of milk solids
Filled Chocolates and Pralines
In professional confectionery, the consistency and particle size of fillings can make or break the final product. Turkish hazelnut paste is prized for its silky texture, ensuring a melt-in-your-mouth experience without grit or separation. When combined with tempered chocolate or gianduja, it forms a stable, pipeable filling ideal for:
Molded bonbons and chocolate shells
Layered pralines with other nut or fruit layers
Premium boxed assortments where mouthfeel is key
Because of its clean profile, it can also act as a carrier for infusions, such as espresso, spices, or liqueurs, without overwhelming the chocolate’s integrity.

Bakery Fillings (e.g., Croissants, Danish Pastries)
In the baked goods sector, especially laminated pastries, texture and bake stability are essential. Turkish hazelnut paste holds up well during baking without breaking down or becoming oily. Its viscosity can be adjusted with a touch of confectioners’ sugar, cocoa, or dairy substitutes to make it:
Rollable or injectable for croissants and pain au chocolat
Swirlable for Danish pastries and brioche
Pairable with fruit layers like raspberry or apricot for contrast
The paste’s rich mouthfeel also makes it a strong contender for premium patisserie fillings and ready-to-use bakery preparations.
Vegan or Dairy-Free Spreads, Thanks to the Paste’s Natural Creaminess
Hazelnut paste offers a plant-based richness that rivals dairy-based spreads. With its natural oil content, it can deliver creaminess without the need for butter, milk powder, or emulsifiers. For consumers seeking plant-based alternatives, Turkish hazelnut paste is a:
Base for vegan chocolate spreads with cocoa butter or coconut oil
Component in nut-based dessert dips or sauces
Natural addition to clean-label or allergen-conscious products
As consumer demand for dairy-free and allergen-friendly options grows, this ingredient helps brands meet those needs while delivering indulgence and texture.

A Clean-Label Replacement for Dairy Butter or Palm Oil
One of Turkish hazelnut paste’s most powerful advantages is its ability to replace traditional fat sources —like dairy butter or palm oil—in many recipes. It offers:
High-fat content (~60%) , contributing to mouth-coating richness
Stable emulsification with cocoa and sugar, requiring fewer stabilizers
Sustainability and consumer appeal, especially when labeled “no palm oil”
As more consumers scrutinize ingredient lists, Turkish hazelnut paste can position your spread or filling as a sustainable, label-friendly alternative without sacrificing indulgence.
Label Appeal and Export Advantage
Consumers today are more conscious than ever about product origins. Featuring " Made with Turkish Hazelnuts " on your label can:
Signal premium quality and transparency
Appeal to ingredient-conscious buyers
Add geographic cachet, similar to “Belgian chocolate” or “French butter”
Turkey also has robust export infrastructure for hazelnut products, offering everything from whole roasted kernels to paste, flour, and praline. Bulk suppliers and cooperatives can ensure traceability, certifications (ISO, Halal, Kosher), and consistent quality.

Conclusion: A Better Spread Starts with a Better Nut
Gianduja is no longer just a nostalgic Italian treat—it's a category ripe for innovation. By incorporating Turkish hazelnut paste, you unlock a smoother texture, richer taste, and more authentic appeal. Whether you're looking to launch your own brand or simply create a five-star spread at home, start with the world’s best hazelnuts.
Summary
Turkish hazelnuts are globally recognized for their rich flavor and creamy texture, ideal for chocolate spreads and confections.
High-quality hazelnut paste from Turkey offers micron-level smoothness, enhancing the texture and taste of gianduja products.
Artisans and brands can differentiate their offerings with authentic, premium nut ingredients sourced directly from Turkey.